Unbounce – The DIY Landing Page Platform

Content Marketing is a relatively new term and concept in the world of business marketing. In recent years all consumers and business buyers have developed the attitude that they want what they want, [...]]]> Marketing today is more than a business card and pretty brochure. It’s more than a static website, or an occasional electronic newsletter.

Content Marketing is a relatively new term and concept in the world of business marketing. In recent years all consumers and business buyers have developed the attitude that they want what they want, how they want it and when they want it. In other words, they make up their own minds about what they need. No longer do they wait for someone to introduce them to something or to some information that they may need — instead, they are already looking for the solution to their problem. They are proactively looking for information they need to make an informed decision, information about your company, your product, your people.

You know, they have probably already been searching online with their smart phone, tablet or laptop, while sipping their favorite espresso in a local coffee shop. They are way ahead of you! They already know more about what they need than any marketer could have imagined just a short time ago.

The Content Marketing Explosion [Infographic]

unbounce.com

In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing.

Good Content Marketing vs. Great Content 

www.toprankblog.com

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content.

Content Marketing Advice for Mere Mortals

www.futuresimple.com

Content marketing is one of the cornerstone of online marketing. Every online business needs to implement content marketing into their strategy.

Today you have a great opportunity to educate your customers and potential customers about your company and industry, about solutions and alternatives, about great questions to ask, or even about best practices. You can do this with content marketing before they walk in the door or call you. You can begin to build a relationship of trust with them before you ever meet face-to-face. And when you do, you’ll be much closer to closing the deal, selling them a great solution of products or services.